Content Writing Apprenticeship

About the Organisation:

Loch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing and specialized operational areas. Established with a focus on high quality and compliant service delivery, Loch supports organisations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls and seamless collaboration with client teams across multiple sectors.

Purpose of the Role:

We are looking for a creative and detail-oriented Content Writing Apprentice to support content creation across digital platforms. The role involves researching, writing, and editing content for blogs, websites, social media, and marketing campaigns to enhance brand visibility and engagement.

The candidate will also contribute to content strategy and SEO optimization by identifying audience needs, optimizing content performance, and improving readability and engagement metrics.

Responsibilities and duties:

• Research and create high-quality content for blogs, articles, website pages, and social media.
• Assist in developing content strategies and editorial calendars aligned with marketing goals.
• Write clear, engaging, and error-free content tailored to target audiences.
• Optimize content using SEO best practices (keywords, meta descriptions, internal linking).
• Collaborate with designers and marketers to create integrated campaigns.
• Edit and proofread content to ensure consistency, tone, and accuracy.
• Repurpose content for different platforms (blogs → social media posts → newsletters).
• Conduct competitors and industry research to generate fresh ideas.
• Track content performance using analytics tools and identify improvement opportunities.

Key Deliverables :

• Consistent production of high-quality written content
• Improvement in engagement metrics (reads, shares, time on page)
• SEO-optimized content contributing to organic traffic growth
• Timely delivery of assigned content tasks
• Continuous improvement in writing quality and adaptability

Compliance and confidentiality:

• Adhere strictly to firm policy on confidentiality, data handling and information security at all times.
• Follow data handling protocols for cross-border data flows between the Indian and Australian entities.
• Treat all client, matter, financial and personnel data accessed in the course of work as strictly confidential.
• Ensure all client-facing outputs are reviewed and signed off by the designated Australian stakeholder before lodgment or release.
• Use only firm-approved platforms, systems, and tools for the handling of client matters and personal information.
• Comply with Loch security policies, access control requirements and record-keeping standards.

Key relationships :

• India Director
• IT Administrator
• HR Manager
• Finance and Business Administration Manager
• Australian Legal Team Leaders
• Operational and client-facing managers across the firm
• External platform vendors and support channels as required

Essential Skills, Qualifications, and Experience:

• Bachelor’s degree (or currently pursuing) in English, Journalism, Marketing, or related field.
• Strong command of written English and grammar.
• Basic understanding of digital marketing and content writing principles.
• Ability to research topics and present information clearly and creatively.
• Eagerness to learn content strategy, SEO, and digital tools.
• Good time management and ability to meet deadlines.