Digital Head (ALCO-BEV FOCUS)

Digital Head – Alco-Bev MarketingLocation

Delhi (with travel across India as required)

Reporting To

Founder / Business Director

About The Cocktail Story

The Cocktail Story is India's leading alco-bev focused experiential marketing and production agency, delivering integrated campaigns across on-trade, off-trade, retail visibility, events, influencer marketing, content creation, social media, and brand experiences for some of the world's biggest spirits, beer, wine, and premium beverage brands.

Role Overview

We are looking for a Digital Head who understands the unique nuances of alcohol marketing and can lead digital strategy, content, social media, influencer marketing, performance campaigns, and creative storytelling for premium alco-bev brands.

This role requires a blend of strategic thinking, creative leadership, client management, and execution excellence.

The ideal candidate should have prior experience working with alcohol, lifestyle, luxury, hospitality, food & beverage, nightlife, or premium consumer brands.

Key ResponsibilitiesDigital Strategy & Planning

• Lead digital strategy for all client accounts.
• Develop annual, quarterly, and campaign-specific digital roadmaps.
• Build integrated 360° digital campaigns across social, content, influencer, and experiential touchpoints.
• Translate brand objectives into measurable digital KPIs.
• Stay updated on evolving alco-bev regulations and platform guidelines.

Social Media Leadership

• Oversee Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.
• Drive content calendars and monthly planning.
• Ensure platform-specific storytelling and audience engagement.
• Build innovative social-first campaign ideas.
• Monitor trends and identify opportunities for real-time content.

Content & Creative Direction

• Lead content strategy across static, video, reels, and creator-led formats.
• Work closely with designers, photographers, videographers, and editors.
• Ensure all content aligns with brand guidelines and premium positioning.
• Maintain high standards of creative excellence across all accounts.

Influencer & Creator Marketing

• Develop influencer strategies across premium, luxury, nightlife, food, beverage, travel, and lifestyle categories.
• Build and manage creator partnerships.
• Negotiate influencer collaborations and partnerships.
• Measure and report influencer campaign performance.

Performance Marketing

• Oversee paid media strategies.
• Manage Meta, Google, YouTube, and LinkedIn advertising.
• Optimize campaign performance and media spends.
• Drive lead generation and awareness objectives.

Client Servicing & Account Leadership

• Present strategies and campaign ideas directly to clients.
• Lead monthly and quarterly review meetings.
• Build strong relationships with brand managers and marketing teams.
• Ensure timely delivery of all digital mandates.

Team Leadership

• Lead and mentor:
• Social Media Managers
• Social Media Executives
• Graphic Designers
• Content Creators
• Photographers
• Video Editors
• Influencer Executives
• Conduct regular reviews and training sessions.
• Establish SOPs and best practices across the department.

Analytics & Reporting

• Track performance metrics across all platforms.
• Analyze campaign effectiveness.
• Prepare monthly performance reports and strategic recommendations.
• Use data to drive optimization and decision-making.

What Success Looks Like

• Growth in engagement and community across all client accounts.
• Award-winning digital campaigns.
• Strong influencer and creator ecosystem.
• High client retention and satisfaction.
• Efficient team management and execution.
• Consistent achievement of campaign KPIs.

Preferred ExperienceMust Have

• 6–10+ years of experience in digital marketing.
• Agency experience is mandatory.
• Experience handling premium or lifestyle brands.
• Strong understanding of social media and influencer ecosystems.
• Experience leading teams.

Highly Preferred

• Experience in alco-bev marketing.
• Experience with nightlife, hospitality, luxury, fashion, or experiential brands.
• Existing network of creators and influencers.
• Strong presentation and pitching skills.

Skills Required

• Digital Strategy
• Social Media Marketing
• Influencer Marketing
• Content Strategy
• Performance Marketing
• Client Management
• Team Leadership
• Campaign Planning
• Analytics & Reporting
• Creative Direction
• Budget Management
• Presentation Skills

Why Join The Cocktail Story?

• Work with leading global spirits and beer brands.
• Build industry-defining campaigns and experiences.
• Lead a fast-growing digital division.
• Opportunity to shape the future of alco-bev marketing in India.
• Exposure to premium brands, festivals, events, nightlife, and culture-led marketing.

Department: Digital & Content

Employment Type: Full-Time

Experience: 6–10+ Years

Industry: Alco-Bev | Lifestyle | Luxury | Experiential Marketing | Hospitality | Consumer Brands