Alliances Partnerships & Sponsorship Lead

About Game of Life Sports

We are building a modern golf and sports ecosystem spanning 72 The League, premium golfing events, tournaments, leagues, player engagement platforms, sponsorship properties, curated business communities, and golf-related experiences.

Operating at the intersection of sports, business, media, lifestyle, and entertainment, our platform seeks to create meaningful value for brands through premium storytelling, high-quality experiences, influential networks, and authentic engagement with audiences.

As we scale, we are looking for a highly entrepreneurial and execution-focused professional to help build and lead our alliances, partnerships, and sponsorship ecosystem.

Why This Opportunity is Different

This is not a conventional sponsorship sales role.

This is an opportunity to become part of an ambitious, early-stage sports platform and play a meaningful role in shaping the commercial growth story of premium golf-led properties from the ground up.

You will work across 72 The League, golf tournaments, hospitality experiences, leadership forums, player platforms, franchise ecosystems, and branded experiences, engaging with leading companies,

CXOs, founders, investors, agencies, and decision-makers.

For someone who enjoys business development, relationship-building, strategic partnerships, and high-visibility environments, this role offers a rare opportunity to operate close to leadership, influence commercial strategy, and showcase capabilities at a meaningful scale within an emerging sportainment platform.

Role Overview

We are looking for a high-ownership Alliances, Partnerships & Sponsorships Lead to independently drive revenue growth through sponsorships, strategic alliances, and commercial partnerships across our ecosystem of golf properties.

This is a frontline business role with meaningful ownership.

You will be responsible for the complete lifecycle of partnerships—from identifying opportunities and building pipelines to creating commercial propositions, closing partnerships, managing relationships, and ensuring partner success.

The ideal candidate combines relationship-building, commercial acumen, strategic thinking, and strong execution ability.

Key Responsibilities

• Sponsorship Revenue Ownership & Commercial Strategy Own and drive sponsorship and partnership revenue targets across leagues, tournaments, events, and related properties Build and execute a clear partnerships and sponsorship sales strategy Identify high-potential categories and create tailored sponsorship opportunities Develop structured commercial offerings aligned with brand objectives Work with leadership to define revenue priorities and partnership roadmaps
• Alliances & Strategic Partnerships Identify and build long-term strategic alliances across corporate, media, hospitality, luxury, financial services, automotive, lifestyle, technology, and sports sectors Explore mutually beneficial partnerships that strengthen brand positioning, audience engagement, and ecosystem value Develop relationships with agencies, brand custodians, and strategic stakeholders
• Lead Generation & Pipeline Development Independently build and manage a strong sponsorship and partnerships pipeline Identify key decision-makers across brands and industries Create outreach strategies and maintain strong business development momentum Maintain a structured CRM and opportunity management system
• Proposal Creation & Commercial Storytelling Work closely with internal teams to create high-quality sponsorship decks, proposals, and customized pitches Translate opportunities into commercially compelling brand narratives Build persuasive business cases aligned with partner objectives and ROI expectations
• Deal Closure & Partner Management Lead negotiations, commercials, and closure discussions Manage end-to-end partner onboarding and servicing Ensure strong relationship management and high partner satisfaction Coordinate execution internally to ensure sponsor deliverables are met
• Cross-Functional Collaboration Work closely with leadership, marketing, operations, content, and events teams to execute partnerships effectively Ensure seamless integration of sponsorships into events, digital platforms, and experiences Contribute ideas to strengthen monetization and commercial innovation

What We’re Looking For

-Commercial & Relationship Skills (Must Have) -Strong business development and relationship-building capabilities -Confidence interacting with CXOs, founders, senior brand leaders, and agencies -Strong networking and stakeholder management skills -Strategic Thinking & Sales Capability (Must Have) -Ability to think strategically about partnerships and monetization -Strong sponsorship sales instincts and commercial acumen -Ability to identify opportunities and convert conversations into outcomes -Ownership & Execution (Must Have) -Self-driven and entrepreneurial mindset -High accountability and execution speed -Comfortable operating in fast-moving, high-visibility environments -Ability to independently manage multiple priorities -Communication & Presentation Skills (Highly Important) -Strong verbal and written communication -Ability to create and present compelling proposals -Comfort in pitching senior stakeholders and leading business conversations -Relationship Management (Highly Important) -Ability to nurture long-term partnerships -Strong follow-through and servicing mindset -High professionalism and credibility

Preferred Background

Experience in one or more of the following is preferred:

-Sponsorship sales -Sports business -Brand partnerships -Media sales -Luxury, lifestyle, hospitality, or premium consumer sectors -Event partnerships or experiential marketing -What Success Looks Like -Building a strong sponsorship and partnerships pipeline -Driving meaningful commercial growth across leagues, tournaments, and golf properties -Creating long-term relationships with leading brands and stakeholders -Contributing meaningfully to the growth of a modern golf and sportainment ecosystem

If you are someone who enjoys building relationships, closing partnerships, operating in premium business environments, and wants to help build something meaningful in sports from an early stage, we would love to hear from you.