Freelance Performance Marketer (B2B SaaS / AI Hiring)

About Us

We are a specialized talent partner helping AI-native startups and SaaS companies build high-impact engineering, product, and design teams. Our focus is on precision hiring — combining deep technical understanding with fast, high-signal recruitment processes.

We’ve supported 86+ AI & SaaS startups globally, with a strong track record in placing ML engineers, product leaders, and technical talent that directly impact product velocity and growth.

Role Overview

We are looking for a Freelance Performance Marketer to drive qualified lead generation and client acquisition through data-driven marketing strategies.

This role is ideal for someone who understands B2B SaaS, AI ecosystem, and high-ticket service marketing, and can build and optimize performance funnels end-to-end.

You will be responsible for generating high-intent leads from founders, hiring managers, and leadership teams at AI-first companies.

Key Responsibilities

1. Performance Marketing Strategy

• Develop and execute paid acquisition strategies across:
• LinkedIn Ads (primary)
• Google Ads (Search & Display)
• Retargeting campaigns
• Identify high-value ICP segments (AI startups, SaaS founders, CTOs, etc.)
• Build funnel strategies aligned with long sales cycles and high-ticket services

2. Campaign Execution & Optimization

• Launch, manage, and continuously optimize campaigns for:
• Lead quality (not just volume)
• Cost per qualified lead (CPL)
• Conversion to booked calls
• A/B test creatives, messaging, and landing pages
• Optimize targeting, bidding, and funnel performance

3. Funnel & Conversion Optimization

• Work with internal team to improve:
• Landing pages
• Lead magnets (if needed)
• Conversion flows (forms, CTAs, booking flows)
• Implement retargeting and nurture flows

4. Analytics & Reporting

• Track and report on:
• CAC, CPL, ROAS
• Funnel conversion rates
• Channel performance
• Provide actionable insights and recommendations

5. Messaging & Positioning Alignment

• Translate our value proposition into high-performing ad creatives
• Align campaigns with our positioning:
• AI-first hiring expertise
• Speed + precision
• High-signal candidate evaluation

Requirements

Must-Have

• Proven experience in B2B performance marketing
• Strong expertise in LinkedIn Ads
• Experience managing budgets and optimizing for lead quality
• Understanding of long sales cycles and high-ticket funnels
• Hands-on experience with analytics tools (Google Analytics, ad dashboards, etc.)

Good to Have

• Experience marketing to AI startups / tech founders
• Familiarity with recruitment, hiring, or talent services
• Experience with CRM and lead tracking tools
• Copywriting skills for ads and landing pages

Success Metrics

• Number of qualified leads generated
• Cost per qualified lead (CPL)
• Conversion rate to discovery calls
• Pipeline contribution (revenue impact)

Engagement Details

• Freelance / Contract role
• Remote
• Flexible working hours

Share

• Portfolio / past campaign results
• Channels you've managed (LinkedIn, Google, etc.)
• Examples of B2B lead gen campaigns
• Brief approach on how you would generate leads for an AI hiring firm like ours