Marketing Manager -– Brand, Social & YouTube Growth

Marketing Manager – Brand, Social & YouTube Growth upGrad Learning Support Centres Location: Mumbai | Work Model: 5 days (Mon–Fri) About the Role We’re looking for a Marketing Manager who can build brand and drive demand through content, social media, and YouTube. This is not a traditional city marketing role — you will make upGrad Learning Centres visible, aspirational, and lead-generating across digital and on-ground channels. What You’ll Own Brand & Content Build a youth-first brand identity Create content narratives around careers, skills, and outcomes Social Media (Instagram-first) Drive Reels-led growth and engagement Build content → lead → walk-in funnels YouTube Growth Scale YouTube as an organic demand engine Create formats: career content, student stories, faculty-led videos Demand Generation Convert digital traction into walk-ins and enrolments Drive events, workshops, and campus activations Performance & Execution Track leads, CPL, walk-ins, conversions Work with teams/agencies to ensure fast execution Who You Are 4–7 years in marketing (EdTech / consumer preferred) Strong in social media + content-led growth Experience with YouTube strategy/execution Data-driven with high ownership and speed Bonus If You Have Built or scaled a