Description:
About the Role
We are hiring a Meta Ads Expert with experience in managing international ad accounts for both service-based and e-commerce projects. Familiarity with AI tools for campaign optimisation is mandatory.
Key Responsibilities
- Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
- Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
- Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
- Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
- Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
- Conduct account audits and provide actionable insights for ongoing optimisation.
- Collaborate with design and content teams to develop high-performing ad creatives.
- Prepare regular performance reports and share insights with internal teams or stakeholders.
- Use AI tools to support campaign research, creative testing, optimisation, and reporting workflows.
Required Skills and Qualifications
- Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).
- Proven experience in handling international ad accounts.
- Experience with both service-based and e-commerce projects.
- Strong understanding of campaign objectives, audience targeting, and funnel-based advertising.
- Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.
- Ability to analyse performance data and optimise campaigns accordingly.
- Strong communication and reporting skills.
- Familiarity with AI tools for campaign optimisation is mandatory.
- Familiarity with Google Ads will be
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